Tulane Alumni hit bullseye with new social media app


Dartboard allows users to send temporary sound messages with adjustable filters.

Canela López, Associate News Editor

A new social media app is “darting” into phones, technology blogs and top upcoming entrepreneur charts.

Dartboard, a soundbite messaging app, was founded by two Tulane alumni from the A.B. Freeman School of Business, Aaron Mandel and Avery Golombek. Samantha Halperin, who also graduated from Tulane, serves as the head of marketing.

“We have a huge amount of confidence in Dartboard and the real value it delivers to users,” Halperin said. “We really feel this is the future of voicemail, incorporating the best parts of a voicemail message with the best parts of text messaging.”

Described by some as similar to Snapchat, the app allows users to record short soundbites and lay distortion filters over the sounds while being able to send them to different followers they have on the app. The short soundbites are called “darts,” and disappear after playing, like “snaps” disappear in Snapchat.

In another deviation from Snapchat, Dartboard does not contain advertisements.

The founders initially created the app after a trip to New York, when texting was too inconvenient but a phone call was too serious for the matter at hand.

“Aaron and Avery were walking to meet up for lunch in NYC and noted that they wanted to send a text but couldn’t afford the time to look down at their phones to type,” Halperin said. “However, the message they wanted to send was shorter than necessary for a phone call.”

The purpose of the app was to create an easier way for busy young professionals to communicate with one another.

“I’m a big fan,” Tulane freshman Danielle Fernandes said. “It’s sort of nice because not many people have it yet, so it’s fun to use with my group of friends. Same concept of Snapchat minus the random follow requests and advertisements.”

Despite being a newcomer to the realm of social media, Dartboard has already made an impression on technology blogs.

The Daily Herald described Dartboard as an up-and-coming app, “positioned to be a favorite with people on the move.” Tech.co listed it on its ‘5 apps to check out’ list, citing it as a “fun” and “sophisticated” way of replacing traditional forms of messaging like texting and talking on the phone.

While user feedback for Dartboard has been positive overall, some feel that improvements could be made, such as more promotion to grow the community of the app.

“I like it, but it’s just a bit annoying that not many people are on it,” freshman Stephanie Koontz said. “I essentially have to tell people to download it if I ever want to message anyone outside of the two people I know who have it.”

Halperin said she believes that as the app grows, it will eventually make its way to the professional sphere.

“We think Dartboard could have a lot of success with a younger demographic for entertainment — it’s fun, easy, simple and accessible for anyone,” Halperin said. “As of now, the current version of the app is meant for personal use, but we believe that with further development, the app can be a great resource for quick voice messages between colleagues in a professional situation.”

Samantha Halperin was previously a board member of The Hullabaloo.

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